06/08/2018

Audi 'Escape'

Audi combine action and relaxation in this entertaining ad for their vehicles' luxury features. Director Matthijs van Heijningen has the look and feel of the explosion-packed, blockbuster genre down pat, as the action opens with a trio of heroes escaping a gang of thugs on a Bangkok rooftop. From acrobatic fight moves to familiar action beats (running into the unexpectedly massive henchman, for example), everything proceeds as standard... until one bloke takes shelter in a shiny new Audi. What follows is an impeccably timed sequence, as the man enjoys a foot massage and a glass of bubbly while his friends are getting soundly trounced outside. One can only admire him for diving back into the fray after his brief respite - we'd be tempted to grab a refill and recline the seat down further. (Syd Briscoe, davidreviews.com, 8th September 2018)

Credits:

Client: Audi Agency: BBH Agency Executive Creative Director: Ian Heartfield Agency Creative: Marc Rayson Agency Creative: Callum Prior Agency Producer: Georgina Kent Production Company: MJZ Director: Matthijs van Heijningen DOP: Ruben Impens Executive Production Producer: Dickie Jeffares Production Producer: Donald Taylor Editors: Jono Griffith @ Work Sound: Philip Bolland / Anthony Moore @ Factory VFX: MPC VFX Supervisor: Adam Crocker VFX Artists: Adam Crocker, Mike Cosgrave VFX Producer: Tomek Zietkiewicz Colourist: George K

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