The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. Directed by Blink's Martin Krejci, the shoot involved a team of puppeteers who manipulated Mikkelsen’s transformation from neat to rugged through sophisticatedly assembled wires and threads (lbbonline.com 8th October, 2018)

Credits:

Client: Carlsberg Agency: Fold 7 Agency Creatives: Lucy Aston & Adrian Lim Agency Producer: Ben Catford Production Company: Blink Director: Martin Krejci DOP: Štěpán Kučera Production Producer: Ewen Brown VFX: MPC VFX Supervisor: Adam Crocker Colourist: Jean-Clement Soret Editors: Filip Malasek @ Robota