There are shades of Fear And Loathing In Las Vegas in a new TV spot from Diageo’s Smirnoff. The work, created by Mother, is designed to promote the vodka brand’s signature Apple Bite cocktail. It follows a couple as they walk through a hotel filled with strange guests and into a bar. As the music picks up, snakes appear from the bartender’s sleeves to help make an Apple Bite and the customers get up to dance in freakish unison. (campaignlive.co.uk 10th September, 2013)

Credits:

Agency: Mother Production Company: RSA Director: Johnny Hardstaff Creatives: Mother Production Company Producer: Ben Link DoP: Carl Nilsson VFX Producer: Dionne Archibald VFX Supervisor: Adam Crocker CG Supervisor: Anthony Bloor VFX Team: Yosuke Matsuno, Graham Eglin, Martin Blunden, Ted Lister, Tim Van Hussen, Chiara Antelmi, Christopher Antoniou, Sean Ray, Tim Civil, Anbarasu Elangovan, Raju Ganesh S Grade: MPC Colourist: Mark Gethin