Little Frill, a frustrated frill-necked lizard and his housemate the cheeky tarsier are the latest stars of first direct’s ‘unexpected’ brand campaign. Conceived by JWT and directed by Outsider duo Dom & Nic, the new integrated campaign features CG creatures developed by MPC and builds on the success of the award winning ‘Barry the platypus’ ads.

Credits:

Agency: JWT London Production Company: Outsider Director: Dom & Nic Executive Creative Director: Russell Ramsey Creative Director: Jason Berry Creative: Miles Bingham Agency Producer: Carley Reynolds Production Company Producer: John Madsen Editor: Ed Cheeseman @ Final Cut Sound: Gary Walker @ 750mph VFX: MPC VFX Producer: Dionne Archibald VFX Supervisor 2D: Adam Crocker CG Supervisor: Jon Park VFX Team: David Bryan, Nick Smalley, Fabian Frank, Chloe Dawe, Christiant Dalberto, Tom Van Drop, Adam Burnett, MarkRobinson, Mike Cosgrave, Emeric Larochette, Maurizio De Angelis, Mandy Mok, Fabio Bonvicini, Akshay Wadwalkar, Minju TS, Jacob Oommen & Ravinder Burla Grade: MPC Colourist: Jean-Clément Soret